Get the latest thinking about Concierge Medicine from Maria Todd and other Mercury Advisory Group team members. Find updates, new research, best practices, and helpful start up, membership development and retention and operational tips.
CEO & Founder Mercury Healthcare InternationalValue-based pricing arrangements have become a euphemism for risk transfer agreements that transfer the costs associated with healthcare delivery to providers while the payers that contract with providers apply measures that limit their financial risk. That's not surprising; they aren't in the business of healthcare. They are in the business...
Using slang and jargon - Choose a communications style that makes sense for both your brand and your audience.Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to engage or they don't want...
Healthcare providers everywhere struggle constantly with how to effectively establish their authority and brand with marketing, branding, advertising and public relations There are laws and regulations in effect that prohibit or at the very least restrict physician advertising. Few physicians realize that even where there is no specific proscription against physician advertising, there are rules...