As a veteran healthcare management consultant with more than 30 years of practical experience, I am frequently engaged to help physicians plan, launch, change, or improve their medical practice operations. Lately the calls have been coming with increasing frequency to help recent graduates and hospitalists establish a new concierge private practice. In other instances, the calls are from frightened primary care and specialist physicians (and one veterinarian) who are unsure about the future of their business under healthcare reform and don’t want to continue down the same path they’ve been on for years.
In this sixth sprint, we address the marketing plan, sales strategy, clear “marcom” (marketing / communications) targeted messaging, and ultimately closing the sales of concierge memberships. This sprint has two major accomplishments to achieve.
Five major accomplishments
In the sixth sprint we work together to achieve five major milestones:
- Developing the marketing plan
- Website development and content creation
- Sales scripting and staff training to role development to close membership sales
- Holding your Grand Opening
- Future planning
Don’t worry, you won’t be alone in all this. We’ll have your back and our team will be with you every step of the way.
Major appointments you must attend
- Scheduled meetings with the consulting team
- Scheduled meetings with key referral sources
- Scheduled meetings for sales training for you and membership sales staffer(s)
- Scheduled meetings with public relations specialist
- Scheduled meetings with website developer and content editor
- Scheduled meetings with social media coordinator
- Scheduled meetings with your HIPAA Privacy Officer
By the time you get to this sprint, our marketing and concierge membership sales training specialist will have taken the information from the shared work space in IBM Blueworks Live to prepare scripts, editorial calendars and production schedules, while the public relations specialist gets the grand opening activities planned. for this sprint. This will ensure that you have everything you need to be ready for your grand opening and sales activities come off without a glitch. We’ll script the entire sales cycle so that your staff knows what to say, how to say it and when to close sales of concierge practice memberships.
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