Start up Revenue

A new paradigm for medical tourism business start up

As a healthcare business management consultant with more than 30 years of experience, I have counseled innumerable physicians, hospital executives, big pharma, medical device manufacturers, and ancillary healthcare providers to change their focus to revenue and profit. But these two things should not be the alpha and omega of their business objectives. Proving the...

The 80/20 rule for emails that sell like hotcakes

Scott says that when you’re doing market research to plan a successful email marketing campaign, you have to research your target audience. He suggests that marketers should zero in on the following points: The pressing problems your market is currently experiencing The language your target market talks (slang, serious, humor, immature etc) The beliefs...