Publicity billboard

Should I Invest in Billboards to Market my Concierge Practice?

We receive questions from physicians by phone and via email from time to time.  This one was different, one we had not had before. It shows that physicians are grappling with decisions about how to market their practice in unique ways.  Although thousands of potential patients and competitors will be passing your billboard, the question is...

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Future Health Tourism Growth will be Driven by Chinese and Russian Travelers

In 2012, the top five countries in terms of number of international departures were Germany, the US, the UK, China and Russia.  By 2017, China will lead with Germany in second place and Russia in third. Therefore, cities which appeal to Chinese and Russian travelers will experience stronger growth, especially those in neighboring countries. In particular, Thailand is...

Maria Todd: Why I still have serious doubts about many ACOs’ viability

When I tendered my manuscript in Physician Integration and Alignment: IPAs, PHOs, MSOs, ACO and beyond (2012, CRC Productivity Press), I was very candid about my dubious impressions of the Pioneer ACO models.  I was not far from accurate. CMS received pushback and contention with the 32 Pioneer ACOs in 2013. The Pioneers asked...