Health Tourism, Cross Border Healthcare, Medical Tourism, and all the other market accepted and proprietary phrases used to describe when someone travels outside their local community to access healthcare needs more than an empty bed in a reference hospital that will admit them. Health Tourism, Cross Border Healthcare, Medical Tourism, and all the other...
Write to one existing patient persona. Instead of sitting around dreaming up stuff you guess people might react favorably to, tell an educated story based on one or more archetypal individuals who represent the whole. — Maria K Todd In this blog post, I am going to focus on five key takeaways you’ll want...
I’ve said repeatedly that focusing on cheap surgeries is a flawed strategy, but now the U.S. government through the Center for Medicare and Medicaid Services has taken the next step to prove me right and through a wrench into the strategy of many nations that believe that offering cheap surgery is a viable medical...