When developing a new ACO, its important that early in your planning stages, you consider carefully what you’ll include in your vision and mission, reputation goals, market awareness development and how you intend to grow your brand. Healthcare has been slow to recognize what many other industries already know and practice: it is more...
People must deliver on its promises and they are the embodiment of your ACO’s brand. They must live up to the expectations created by your brand organizers. If they don’t, your ACO will soon reflect it and suffer grave consequences. To simply say you your providers and healthcare facilities are known for exceptional quality and...
In marketing, desire is defined as creating a gap between a person’s perceived state and their desired state. Good marketers don’t sell products, they create desire, and it is much easier to get someone to choose to align with your accountable care organization (ACO) product or and patient engagement initiatives if they’re convinced they...