Telemedicine Extends Specialist Access to Care

Telemedicine provides the ability for physicians to extend their practice, offer better access to care, and to connect easily with patients who for whatever reason cannot travel to the office for an appointment.   In recent weeks, we’ve been hearing from a number of our physician clients who feel overwhelmed by the 3-minute “drive by”...

How has Healthcare Marketing Changed for Physicians?

Via Email The first thing to understand about healthcare marketing today is that it’s all about shared experiences, not advertising what you sell and your accreditation status. Question: While I never studied healthcare marketing technique in medical school, it seems as though healthcare marketing for physicians has changed drastically in the past few years....