Value-based healthcare: Of Value to Whom?

CEO & Founder Mercury Healthcare InternationalValue-based pricing arrangements have become a euphemism for risk transfer agreements that transfer the costs associated with healthcare delivery to providers while the payers that contract with providers apply measures that limit their financial risk. That's not surprising; they aren't in the business of healthcare. They are in the business...

Leading Healthcare Brands Must Adapt to Remain Competitive

Affluent consumers have recovered from the recession, but their willingness to spend is reserved, according to a new report from Unity Marketing. For concierge physicians seeking to attract member subscribers to their programs, this message couldn’t be more timely or important. The new attitude towards wealth and spending seen from affluents will affect the...

ACO Developers: What will you include in your brand portfolio?

When developing a new ACO, its important that early in your planning stages,  you consider carefully what you’ll include in your vision and mission, reputation goals, market awareness development and how you intend to grow your brand. Healthcare has been slow to recognize what many other industries already know and practice: it is more...