If you plan to send many emails to clients, the words listed below should be avoided at all costs, even if you’ve been white-listed by the receiver. One best practice is to keep your messages brief and engage the reader by getting them to click a link that transfers them to a page where the full information can be found on your website. Don’t try to close the sale with the email.
Here is the list of spam trigger words that can cause you problems.
- #1
- 100% satisfied
- 4U
- Accept credit cards
- Act Now!
- Additional Income
- Affordable
- All natural
- All new
- Amazing
- Apply online
- Bargain
- Best price
- Billing address
- Buy direct
- Call
- Call free
- Can’t live without
- Cards Accepted
- Cents on the dollar
- Check
- Claims
- Click / Click Here / Click Below
- Click to remove
- Compare rates
- Congratulations
- Cost / No cost
- Dear friend
- Do it today
- Extra income
- For free
- Form
- Free and FREE
- Free installation
- Free leads
- Free membership
- Free offer
- Free preview
- Free website
- Full refund
- Get it now
- Giving away
- Guarantee
- Here
- Hidden
- Increase sales
- Increase traffic
- Information you requested
- Insurance
- Investment / no investment
- Investment decision
- Legal
- Lose
- Marketing
- Marketing solutions
- Message contains
- Money
- Month trial offer
- Name brand
- Never
- No gimmicks
- No Hidden Costs
- No-obligation
- Now
- Offer
- One time / one-time
- Opportunity
- Order / Order Now / Order today / Order status
- Orders shipped by priority mail
- Performance
- Phone
- Please read
- Potential earnings
- Pre-approved
- Price
- Print out and fax
- Profits
- Real thing
- Removal instructions
- Remove
- Risk free
- Sales
- Satisfaction guaranteed
- Save $
- Save up to
- Search engines
- See for yourself
- Serious cash
- Solution
- Special promotion
- Still Single (used by dating sites but the phrase may apply to a lot more)
- Success
- The following form
- Unsolicited
- Unsubscribe
- Urgent
- US dollars
- Wife
- Win
- Winner
- Work at home
Consider using photos, infographics, or other vector images as an alternative means to convey some of the information. For example, a graphic can include the savings amount or percentage, the lower price, a free item, or a call to action to act upon a limited time offer. Just be sure that the alternative text used to describe the image is not named using some of the trigger words. Be sure that you also maintain a good text to image ratio. Avoid sending image only emails, and follow all the rules about tagging and alternative text so that you follow the HTML rules. this way the anti-spam software won’t have problems reading it. A good ratio for image to text is three to four lines of text per graphic.
