Are you looking for innovative ways to market your practice without spending a lot of money?
- Create a simple website that resembles a modern-day e-brochure
- Engage in or host networking activities and events in town, at the hospital, online that put you in contact with influential referral sources
- Work on holiday or seasons projects that coincide with health promotion weeks or days.
- Offer seminars and workshops on topics you are passionate about and want to establish local or regional authority
- Develop tasteful flyers designed by professional graphic artists that exude authority and offer value to the reader, not just advertising
- Develop a newsletter that can be distributed electronically, with a few printed copies available in the waiting room and in exam rooms
- Schedule an open house reception at your practice – better yet, turn it into a health fair with scheduled mini-talks by practitioners
- Purchase a small amount of advertising in places likely to be seen by both new and existing patients.
- Distribute press releases about new technology, procedures and providers working at your practice
- Speak at prestigious scientific conferences and events that add fresh recent additions to your CV
- See One, Do One, Teach One: Offer CME courses for doctors, nurses and ancillary providers (You’ll get CME credit for teaching too!)
- Get booked as a keynote speaker for an event and share the news with Save the Date announcements in press releases and newsletters
- Offer themed health screening specials each month
- Serve as a resource to the media and journalists – find opportunities to be interviewed on HARO
- Write articles about health prevention wellness and for the newspaper’s Lifestyle section
- Author a printed paperback book that can be used as a patient education tool. Distribute a personally inscribed copy free to new patients on their initial consult. A 60-page 6″x9″ bound, printed copy of your book will cost about $2.60 per copy if you order 100 copies and have them shipped to your office by standard shipping (5-days).
- Radio interviews and talk shows. (We have more than 900-radio producers around the USA who want to interview physicians on thousands of topics – what are you waiting for?)
- TV news appearances or talk shows (start local, progress to CNBC and work you way up to national news)
- Schedule a free charity case through a national association – let them deal with publicity costs
- Assess current patient base and analyze diagnosis codes and procedures that contribute significant volume to create a profile of your practice. Play to your strengths but also look for unrealized or under-performing niches that are essentially under-served in your community.
We can help you execute on any of these if you need a little assistance.
