Physicians: If you are sending “any electronic mail message, the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” then you must comply with the following 7 main requirements (or face penalties up to $16,000 per email): 1. Don’t use false or misleading header information 2. Don’t use deceptive...
Building a comprehensive social media strategy? The last thing you want in 2014 is to have a Facebook and Twitter account to get “likes” and “follows”. You want them to like your “product”, not your “page”. Page likes are a very weak (almost useless) form of currency. Whether your business is an acute care...
Often we are called on as consultants to help healthcare businesses re-brand their image to something more modern and up-to-date as part of a marketing strategy. This is especially important for concierge medicine physicians that want to totally revamp their practice with a new look, new color scheme, and other indicia that the new...