ACO Brands React To Stimuli. They Grow. They Face Risks and Rivals …and they command higher fees and better payer contracts A well-known, well-respected group of healthcare providers organized into an ACO has an “easier” time attracting new patients and better contract rates. New employees want to work there and carry out the brand’s...
THE NEXT BIG THING FOR ACOs: BRANDING
The best ACOs will create patient and payer experiences that have the power to create long-term, emotional connections with healthcare consumers of all ages. For Accountable Care Organizations, connecting with the market and engaging people to take better care of their health through prevention, healthful habits and treatment recommendations is the holy grail of...