+1.800.727.4160

Month: October 2016

Value-based healthcare: Of Value to Whom?

CEO & Founder Mercury Healthcare InternationalValue-based pricing arrangements have become a euphemism for risk transfer agreements that transfer the costs associated with healthcare delivery to providers while the payers that contract with providers apply measures that limit their financial risk. That's not surprising; they aren't in the business of healthcare. They are in the business...

Why People Dismiss Your Healthcare Brand

Using slang and jargon - Choose a communications style that makes sense for both your brand and your audience.Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to engage or they don't want...