Telemedicine provides the ability for physicians to extend their practice, offer better access to care, and to connect easily with patients who for whatever reason cannot travel to the office for an appointment. In recent weeks, we’ve been hearing from a number of our physician clients who feel overwhelmed by the 3-minute “drive by”...
How has Healthcare Marketing Changed for Physicians?
Via Email The first thing to understand about healthcare marketing today is that it’s all about shared experiences, not advertising what you sell and your accreditation status. Question: While I never studied healthcare marketing technique in medical school, it seems as though healthcare marketing for physicians has changed drastically in the past few years....
Next steps in Health Tourism Destination Development – Centers of Excellence and Referral Networks
Health Tourism, Cross Border Healthcare, Medical Tourism, and all the other market accepted and proprietary phrases used to describe when someone travels outside their local community to access healthcare needs more than an empty bed in a reference hospital that will admit them. Health Tourism, Cross Border Healthcare, Medical Tourism, and all the other...