Write to one existing patient persona. Instead of sitting around dreaming up stuff you guess people might react favorably to, tell an educated story based on one or more archetypal individuals who represent the whole. — Maria K Todd In this blog post, I am going to focus on five key takeaways you’ll want...
Latest Addition to US Healthcare Reform Smashes Many Countries’ Health Tourism Sales Strategy
I’ve said repeatedly that focusing on cheap surgeries is a flawed strategy, but now the U.S. government through the Center for Medicare and Medicaid Services has taken the next step to prove me right and through a wrench into the strategy of many nations that believe that offering cheap surgery is a viable medical...
How to Quote an Outpatient Case Rate
Many healthcare providers in the USA have been burned by poorly written, poorly negotiated managed care contracts, nonspecific case rates, inadequate training or experience, and a lack of information about costs and the clinical knowledge of the cases.As a former surgical nurse and managed care contracting expert, I guess I've taken for granted the...