Published in Medical Tourism Insights -- June 25th, 2014. Don't miss a single issue. Subscribe for free Good marketers don’t sell products, they create desire, and it is much easier to get someone to buy your health tourism product or service if they’re convinced they already want it! How do you create a desire for medical tourism? In my...
Growing Medical Tourism When the Industry is Stagnated
Today’s Musing Success and profits flow to health tourism organizations with uniquely valuable market propositions – regardless of their destination. This article was selected by the editor of International Medical Travel Journal and republished on July 15, 2014 I am writing this as I am stranded in New York at JFK airport...
ACO Developers: What will you include in your brand portfolio?
When developing a new ACO, its important that early in your planning stages, you consider carefully what you’ll include in your vision and mission, reputation goals, market awareness development and how you intend to grow your brand. Healthcare has been slow to recognize what many other industries already know and practice: it is more...