People must deliver on its promises and they are the embodiment of your ACO’s brand. They must live up to the expectations created by your brand organizers. If they don’t, your ACO will soon reflect it and suffer grave consequences. To simply say you your providers and healthcare facilities are known for exceptional quality and...
In marketing, desire is defined as creating a gap between a person’s perceived state and their desired state. Good marketers don’t sell products, they create desire, and it is much easier to get someone to choose to align with your accountable care organization (ACO) product or and patient engagement initiatives if they’re convinced they...
ACO Brands React To Stimuli. They Grow. They Face Risks and Rivals …and they command higher fees and better payer contracts A well-known, well-respected group of healthcare providers organized into an ACO has an “easier” time attracting new patients and better contract rates. New employees want to work there and carry out the brand’s...