…This is what is missing from most medical tourism marketing around the world. The hospitals position the hospital as “the attraction or expert”. It isn’t. A hospital is a real estate commodity if the medical staff and nursing team cannot convince the patient that they are the experts worthy of patient trust....
Building Expertise in your Chosen Market Niche as a Concierge Physician
…When he ran out of things to say to defend a point for a strategy he was recommending, he adamantly stated “I have an MBA!” as if that conferred some type of authority or something. I thought it was such an odd thing to say to a client as a defense of...
Pain Management Reimbursement Trends for 2014
The Centers for Medicare and Medicaid Services (CMS) posted the 2014 final rules for physician payments, hospital outpatient (HOPD) and ambulatory surgical centers (ASC). New rates will be effective January 1, 2014. Click here for 2014 Final Physician Fee Schedule. 2013 (CF=$34.0230) 2014 F (CF=$35.8228)* CPT Description Non-Facility (Office) ASC...