Healthcare providers everywhere struggle constantly with how to effectively establish their authority and brand with marketing, branding, advertising and public relations There are laws and regulations in effect that prohibit or at the very least restrict physician advertising. Few physicians realize that even where there is no specific proscription against physician advertising, there are rules...
Leading Healthcare Brands Must Adapt to Remain Competitive
Affluent consumers have recovered from the recession, but their willingness to spend is reserved, according to a new report from Unity Marketing. For concierge physicians seeking to attract member subscribers to their programs, this message couldn’t be more timely or important. The new attitude towards wealth and spending seen from affluents will affect the...
Concierge Medicine and Direct Practice Business Models in Canada
Is Canada the only country of 195 countries in the world where people are not free to choose which services and how they wish to purchase healthcare? The Alberta-based College of Physicians and Surgeons reported that new rules passed recently (last week) will require doctors who join or form concierge medical practices to continue...