Building a comprehensive social media strategy? The last thing you want in 2014 is to have a Facebook and Twitter account to get “likes” and “follows”. You want them to like your “product”, not your “page”. Page likes are a very weak (almost useless) form of currency. Whether your business is an acute care...
Often we are called on as consultants to help healthcare businesses re-brand their image to something more modern and up-to-date as part of a marketing strategy. This is especially important for concierge medicine physicians that want to totally revamp their practice with a new look, new color scheme, and other indicia that the new...
When marketing your medical tourism services and treatments to the US target market, it is important to understand how we process advertising as a culture. First, marketing is more than just mere advertising. Public relations is for more than just the mainstream media audience. When you publish hyperbole and send it to us, you...