The critical thinker in me wants to know if there’s a difference between healthcare leaders believing that ACOs are an effective model and proving that they are in reality. So much money is being spent by doctors and other organizers to build ACOs and other integrated health systems, implement expensive software, create new jobs...
As a veteran healthcare management consultant with more than 30 years of practical experience, I am frequently engaged to help physicians plan, launch, change, or improve their medical practice operations. Lately the calls have been coming with increasing frequency to help recent graduates and hospitalists establish a new concierge private practice. In other instances, the calls are from...
By definition, publicity and public relations is not the same as advertising. It is coverage by the media about people, events and issues deemed to be of interest to their audience. Advertising, by comparison is what you say about yourself. An effective publicity strategy is but one prong of many that should be included...