As a veteran healthcare management consultant with more than 30 years of practical experience, I am frequently engaged to help physicians and hospitals to transform their medical tourism marketing and promotional strategy. The calls and emails often come from worried or frustrated specialists (often called consultants in other countries) who are unsure about the future...
Stockholm residents who call the Swedish equivalent of 911 for a cardiac emergency can now expect a much faster response, thanks to a service called SMSlivräddare (SMSLifesaver). This new innovative approach sends a text message to all registered volunteers whose home addresses are within 500 meters of the call’s location. Often, the volunteer reaches the victim...
If you plan to send many emails to clients, the words listed below should be avoided at all costs, even if you’ve been white-listed by the receiver. One best practice is to keep your messages brief and engage the reader by getting them to click a link that transfers them to a page where...