Part 1 of a multi-part article series Step One: Form a Task Force to Establish and Direct the Work Plan More and more hospitals are considering a go-to-market strategy for medical tourism. We can plot the trend on a map because at least weekly, we receive calls from hospital executives wanting to engage us...
AUGUST 2013 FREEBIE Guide to Health Tourism Export Development Checklist and tips for success for medical tourism program start up strategy from The Healthcare Business Institute. ...
It’s a sin to tell a lie, right? I’ve inspected so many hospitals where the hospital has not yet undergone its accreditation survey, but they believe that the “coming soon” announcement placed next to a JCI accreditation seal image is important to the market in order to give them credibility and prestige. What I’ve...