Can you accurately measure the ROI of JCI Accreditation in medical tourism advertising and promotion? While JCI use to be exclusive, you would now place yourself among hundreds of competitors who have found that to attempt to use JCI’s logo to represent a medical tourism readiness and expect the accreditation to draw market share,...
Will a U.S. insurer care if a medical tourism hospital is accredited?
Pictured above, representatives from Mercury Healthcare International, BUPA, Custom Assurance, and a TPA in India tour Sime Darby Hospital in Malaysia. Medical tourism hospitals often call Mercury Advisory Group to “get them into insurance networks”. Many times they are disappointed to find out that they’ve been misled on just how difficult it is to...
How to prepare for hospital quality and safety accreditation
Part 1 of a multi-part article series Step One: Form a Task Force to Establish and Direct the Work Plan More and more hospitals are considering a go-to-market strategy for medical tourism. We can plot the trend on a map because at least weekly, we receive calls from hospital executives wanting to engage us...