Published in Medical Tourism Insights -- June 25th, 2014. Don't miss a single issue. Subscribe for free Good marketers don’t sell products, they create desire, and it is much easier to get someone to buy your health tourism product or service if they’re convinced they already want it! How do you create a desire for medical tourism? In my...
Growing Medical Tourism When the Industry is Stagnated
Today’s Musing Success and profits flow to health tourism organizations with uniquely valuable market propositions – regardless of their destination. This article was selected by the editor of International Medical Travel Journal and republished on July 15, 2014 I am writing this as I am stranded in New York at JFK airport...
Accounting for non-clinical activities in your practice
Today’s Musing Accounting for non-clinical activities in your practice Nobody likes to work without compensation or recognition. In traditional and concierge medical practices, there’s a clear need to have all hands on deck to make a lighter load of non-clinical work. And professionalism, citizenship and honor only go so far when you are...