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Effective Concierge Membership Marketing: Tracking Your Results

We surveyed clients and newsletter readers to learn which methods were the most effective to announce their concierge medicine transition, and create brand awareness. Of the 432 responses that we received, the breakout shows that a professionally coordinated approach was the most “popular”.  Unfortunately, when we asked how many tracked their efforts and results...

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Negotiating hiring bonuses in the medical practice

When hiring a new physician, a nurse, practice manager, or other key position, sometimes a sign-on bonus is negotiated.  Typically, the Signing Bonus clause contains two principal elements: (a) bonus amount; and (b) date of payment. A third element that can be negoitated by the one paying the bonus is a “clawback” provision. Clawback...