Leading Healthcare Brands Must Adapt to Remain Competitive

Affluent consumers have recovered from the recession, but their willingness to spend is reserved, according to a new report from Unity Marketing. For concierge physicians seeking to attract member subscribers to their programs, this message couldn’t be more timely or important. The new attitude towards wealth and spending seen from affluents will affect the...

Could Public Private Partnerships Encourage Health Tourism Development in Greece?

Health tourism development in Greece might benefit municipalities, especially those that own and/or operate  both developed and undeveloped properties with thermal springs. These projects would attract and sustain talent and jobs and improve the quality of life in each community. In the USA and abroad, many cities have already turned to strategies to attract tourism investment and...

When you are trying to learn a new skill, there are 3 stages of learning

Working with clients and their staff day in and day out, we must remember to allow for all 3 stages of learning and exercise patience. 1. The first of the 3 stages of learning is where everything is BASIC. The learner knows so little that everything has to be broken down into its fundamental units — the...