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Your news room – a fundamental tab on your website. If you are planning to make your niche authority a part of your marketing strategy, don’t take your website “live” without it.
— Maria K Todd, MHA PhD
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Today: Essential PR Tools #1 Your news room – a fundamental tab on your website
Each weekday morning, Maria Todd shares a useful tip to cogitate during your morning java break.
Today’s Musing
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Your news room – a fundamental tab on your medical practice website
The must-have tool in your physician web marketing SEO and PR toolset is a news room — a dedicated resource for the media and analyst community. Typically consisting of FAQs, backgrounders, press releases, event calendars, awards and recognition, and links to coverage, the online news room is a one-stop shop for the press, yet it also provides value to prospects, customers, partners, and peers.
The web 3.0 news room might include “socialized” elements including a dedicated PR-focused blog, social profiles, and even rich media content like webinars, images, audio, and video. Don’t forget to enable your news room with social share buttons for all relevant content, since social signals are a key factor in rankings (and certainly improve viral shareability). Over time, it’s also advantageous to develop a library of blog posts, articles, presentations, and even books or book reviews that validate your commitment, niche focus, market differentiation and credentials.
Currently, I am working with our corporate communications director, Francesca, to revise and update ours for our new website. Visit our websitesoon to see how it takes shape and comes together. I also included a link to be able to email Francesca with your questions.
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