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For more than 7 years, Maria Todd the most-respected trainer in health tourism business development workshops has led the two-day HBI course on medical tourism strategy, operations, business analysis, and contracted reimbursement negotiation.
Maria has been teaching professional development and strategy courses to seasoned healthcare executives and physicians for the last 33 years. Before HBI, she traveled the lecture circuit for HFMA, and The McGraw Hill Healthcare Education Group as well as numerous hospitals, trade and professional associations, universities, and commercial seminar and conference organizers. Her programs have been offered by MGMA, PAHCOM, AICPA, HIDA, RSNA, Ohio Podiatric Medicine Association, Oklahoma Optometric Association, Kentucky and Tennessee Optometric Association, and others. She has conducted similar workshops for the Gundersen Health System, Spectrum Health, Marshfield Clinic, Cleveland Clinic, HealthSouth, HCA, OrNda HealthCorp, KCI, Tenet, hundreds of IPAs, PHOs, and integrated health systems, device manufacturers and pharmaceutical giants such as Bristol Myers Squibb, Allergan, GSK, KCI, Pediatrix®.
More than 60,000 workshop participants have consistently rated her workshop 5/5 on all metrics on course evaluations since 1989.
Now this one-of-a-kind workshop, updated to reflect the changes in healthcare reform, disruptive innovation, insurer and employer contracting is available through the Healthcare Business Institute.[/vc_column_text][vc_column_text]
Who Should Attend?
- Chief Executive Officers
- Hospital Board Members
- Chief Strategy Officers
- Chief Marketing Officers
- ASC Administrators
- Marketing & Business Development
- Admissions Coordinators
- Hospital CFOs
- Medical Group Managers
- Clinic Managers
- Medical Records Managers
- International Patient Services Coordinators
- Hospital Legal Counsel
- Chief Medical Officers
- Tourism Officials / CVB Executives
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What’s Covered in the Workshop
Workshop Objectives
To elevate the strategy and leadership team’s understanding of medical tourism business development concepts, vocabulary, relationships, terms, issues and trends in a detailed format and progressing order.
- Through use of separate modules, the workshop is designed to provide applicable component resources for audiences that might be at various points in the spectrum in their existing medical tourism business development knowledge.
- To better understand the product development and payer negotiation process, participants will gain a sense of time frames involved in the development of the medical tourism contracting process, feasibility study development and direct-to-employer negotiation strategies.
- Participants will be exposed to key medical tourism statistics that currently shape the medical tourism sector and both payer and provider negotiation constraints.
- Workshop modules are designed to progress the participants to advanced topics that cover more detailed knowledge addressing a wide variety of relevant specific medical tourism business development topics as they intersect with third-party payer contracting and clinical, logistical and cultural operations issues.
- To develop better strategies to attract this lucrative and promising new revenue diversification opportunity from within the country and from international referral sources.
Outline
Opening Ceremony
Welcome from Denver City Council Member
- Opportunities in Medical Tourism – Framework Strategies, Service Line Development & Programming, Feasibility Analysis, Product Development, Target Market Identification
- Contracting with Employers for Medical Tourism Business – Understand the issues that concern employers the most when considering a medical tourism designated provider arrangement. (Guest speaker: VP, Human Resources – Global Operations)
- Helping Employers and Insurers Through Their Feasibility Studies – Tried and true methods to assist prospective medical tourism corporate clients through the feasibility analysis to design a medical tourism benefit pilot program.
- Using Data from Predictive Modeling Tools – Understanding Incidence Frequency Rates and employee demographic data for feasibility, program utilization, and pilot program design. (Guest Speaker: Consulting Actuary)
- Establishing Realistic Expectations – for program utilization, uptake and revenue potential
- Pricing for Medical Tourism – It’s different than locally-based healthcare
- Medical Staffing for Health Tourism – pulling together the right surgeons, consulting specialists, and support teams for each medical tourism service line.
- Marketing Your Program – How to promote and explain your medical tourism offering to corporate buyers – what to promote; how to present it.
- Contracting for Medical Tourism – The instructor reviews a provider-friendly, medical tourism contract template for use with self-funded (ERISA) and self-insured (governments, municipalities, and Co-Op ACOs) employers, and union health and welfare benefit plans (Taft-Hartley).
- Fast Start: Medical Tourism Executive Checkup Programs – Learn how this low-risk approach to medical tourism market entry can create follow-on expansion opportunities for more lucrative and profitable higher- revenue services, and benefit the local tourism and health care provider value chains.
- Contracting for Health Services with International Insurers and Foreign Government Health Ministries – Understand the cultural and health access nuances and subtleties in contracting with this lucrative source of patient referrals.
Day Two
- An Introduction to Medical Tourism Facilitator Relationships – Medical tourism facilitators are often supplemental marketers that augment what the hospital or clinic does on its own to market their program. Some also provide case management, logistics coordination, destination management, and other services.Facilitators include e-commerce vendors, travel agents, destination management companies and others who make a business of referring individual, one-off diagnostic and surgical cases to a clinic, hospital or specialist that offers medical tourism treatments.
- Understand the training and background you should look for, financial and other motivations, and relationship expectations when working with you.
- Understand the branding implications, liabilities, financial arrangements, and how to vet and contract with these marketing affiliates. A sample engagement agreement will be supplied for a hands-on review.
- Aligning Hospitality and Transportation Partners – A review and discussion of supplied checklists for site inspections, sample contracts, DMC contracts and relationships
Day Three
- Hospital Site Visit – We will choose one of three destination hospitals involved in medical tourism in Denver.
- Site Visit – Denver International – Examine the non-public side of Denver International Airport, Airport Services for the disabled, special services, arrangements, TSA need-to-know, using the checklist to put it all together.
- Site Visit – Hotel Partnership Arrangements – Walk the house with several hotel managers (Security, Housekeeping, Room Control, Guest Services and a visit with the Executive Chef to chat about special dietary needs.
- Final Exam – Post test and Discussion, Book Signing
- Course Wrap Up, Evaluation & Dismissal
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WORKSHOP LEADER
Maria K Todd
Author – The Handbook of Medical Tourism Program Development, The Medical Tourism Facilitator’s Handbook, and Employer’s Guide to Medical Tourism Benefit Design
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DATES:
12-13 – 14 June 2014
TIMES:
9:00A – 4:30P
VENUE:
Denver, Colorado
CLASS SIZE MAXIMUM
50 Participants
Registration Deadline: 01 Jun 2014
REGISTRATION FEES
- $895 individual
- $870 2-4 persons
- $850 5+ registrants from the same organization
DISCOUNTS
If your Company’s name is found in the Corporate Discounts section, or if you are a subsidiary of one of those companies, then you are entitled to a $40 discount per registration. You can also receive a discounted per person rate when you register multiple persons at the same time.
This discount cannot be combined with the Reserved Seat Program or In-House seminar offers.
Call 800-209-7263 for code
REGISTRATION INCLUDES
- Course materials on USB
- Refreshment Breaks
- Signed copy of the Handbook of Medical Tourism Program Design
- Template contract for payer and employer contracting
- Template contract for facilitator contracting, hotel contracting and transportation contracts
- Lunches each days
- Transportation to field trips
- Attendance Certificate
INCLUDED FREE WITH REGISTRATION
Your ticket includes your very own autographed, personal copy of this best selling handbook.
[/vc_column_text][vc_column_text]TYPE OF DELIVERY METHOD
Group Live
FIELD OF STUDY
Specialized Knowledge and Applications (unless otherwise indicated)
PREWORK
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Terms and Conditions:
Satisfaction Guaranteed
Our educational programs are 100% satisfaction guaranteed. Any refund must be requested onsite. You must attend the entire program and return all materials and submit a course evaluation in writing. Refunds will be processed in the form in which payment was made.
Register Early
Please submit your registration early to allow ample processing time. You will receive an email confirmation as soon as the registration process is completed. Any registrant who has not received an emailed confirmation should call Customer Service at (303) 823-4662,to confirm your registration has been received.
Discounts
Multiple registrations must be purchased at the same time to receive a discount.
If paying by reserved block voucher, purchase order, bank transfer, checks or licensed company, please call the office at
+1.303.823.4662.
Substitutions
If you find you cannot attend as scheduled, we can substitute anyone else in your company for you. Please call (303) 823.4662 with the substitution information 2 weeks prior to seminar date if possible.
Cancellations
If you are registered but can’t attend, Mercury Advisory Group must be notified at least SEVEN WORKING DAYS before the seminar of any cancellations or transfers. Failure to notify will result in forfeit of any obligation by Mercury Advisory Group or the Healthcare Business Institute, Inc. You may cancel your registration and receive a full refund (less registration fee of $50), or transfer to another scheduled seminar within 12 months. Substitutions may be sent in your place. Please notify Mercury Advisory Group with any substitutions prior to the seminar date.
Travel and Hotel Reservations
Please make your own hotel reservations. Hotel accommodation fees are not included in the price of the registration. When possible, we try to arrange special corporate rates for our programs. Call us at 303-823.4662 for information.
Schedule Changes
Occasionally, it may be necessary to reschedule or cancel sessions. Registrants will receive advanced notice of such changes. If we cancel a program, the amount paid for your registration will be refunded completely. Additionally, we will issue a credit certificate toward any future educational program or products, valid for one year. Mercury Advisory Group and the Healthcare Business Institute cannot be responsible for any penalties incurred as a result of discounted airfare purchases or hotel cancellation fees.
Recordings
Due to the exclusive confidential copyrighted material of our courses, no tape recording will be permitted under any circumstances.
Continuing Education Units
Many organizations such as yours or government licensing boards grant continuing education credit for attending the our courses. Please contact your own organization to learn what is required.
Meals and Refreshments
Catered lunches, as well as coffee breaks in the morning and in the afternoon, will be served on both days of the seminar. Call our reservation line at (303) 823-4662 if you have special dietary needs. We will do our best to accommodate you.
What to Wear
The dress is casual. Be comfortable and always bring a sweater or jacket as rooms tend to be cold.
What to Bring to the Seminar
Pen or pencils are provided, as well as note pads. Class documents are provided on a USB drive. Please bring a laptop with programs compatible to open and edit MS Word, Excel, PowerPoint and PDF documents to participate in exercises and take notes. Power plug-ins will be available. Please place all cellphones and communication devices in silent or vibrate mode.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_ff_title el_type=”h1″ align=”left” title=”Hosts and Event Sponsors”][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text]
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