Concierge Physicians: Understand Why Social Media Management is Much More Than Just Posting

by Maria K Todd, MHA PhD  CEO and Founder Mercury Healthcare International Many of our clients originally come to us with the misconception that social media marketing is free and simply involves posting content on Facebook, Twitter and Instagram. However, as social media continues to grow and develop in sophistication, they quickly learn the difference between amateur tactics…

Value-based healthcare: Of Value to Whom?

by Maria K Todd, MHA PhD CEO & Founder Mercury Healthcare International Value-based pricing arrangements have become a euphemism for risk transfer agreements that transfer the costs associated with healthcare delivery to providers while the payers that contract with providers apply measures that limit their financial risk. That’s not surprising; they aren’t in the business of…

Why People Dismiss Your Healthcare Brand

   What Makes People Unfollow Healthcare Brands on Social Media 1 Do you annoy your followers?Annoyances That Frustrate Your Followers Using slang and jargon – Choose a communications style that makes sense for both your brand and your audience. Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages…