If you could save money on copayments and deductibles, and your employer offered you the opportunity to go out of town (but still inside the USA) for certain medical procedures, would you do it? Employees of Wal-Mart and Lowes Home Improvement Centers can now elect to travel to four medical centers in Baltimore, Seattle,...
Doctors & Hospitals: What’s Your B2B Marketing Strategy?
Business to Business (B2B) marketing for physicians, hospitals, and other healthcare providers is part of an overall strategy to attract and win market share by connecting with other businesses instead of directly with the consumers that make purchasing decisions. As an experienced presenter with more than 30 years on stage, I now relax in...
Practical “Tips” for Improving Clearer Patient Communication
Narrowing the Language Gap in Medical Tourism: Communications Guidelines for Physicians Part 4: Practical “Tips” for Improving Clearer Patient Communication Arrange for a trained and certified medical interpreter to be available regardless of how well you speak the patient’s language or how well you think he/she speaks yours, prior to the patient’s scheduled...