As a consultant to hospitals and medical groups, ACOs, concierge medical practices, worksite health centers, ambulatory surgery centers and other healthcare organizations, we are often called upon to work on branding strategies and brand image development for client organizations. Your employees embody your brand. How they feel about the brand, how they respect its...
According to the Global Business Travel Association (GBTA), in a recent article in USA Today, the trade group is projecting a steady increase in corporate trips to foreign destinations. The GBTA also predicts that foreign business travel will seek large hike of 12.5% in 2014. At Mercury Health Travel’s executive checkup program, we are noticing...
This week, on LinkedIn’s Managed Care Contracting Group, I responded to a new discussion post from a HME provider that seeking a managed care contracting consultant to help them get coveted contracts with key payers in the community. Here was my response: Phase One: Researching the Market for the Purpose of Building a Competitive...