Scott says that when you’re doing market research to plan a successful email marketing campaign, you have to research your target audience. He suggests that marketers should zero in on the following points: The pressing problems your market is currently experiencing The language your target market talks (slang, serious, humor, immature etc) The beliefs...
Market Research for Concierge Medical Practice Startup
As a veteran healthcare management consultant with more than 30 years of practical experience, I am frequently engaged to help physicians plan, launch, change, or improve their medical practice operations. Lately the calls have been coming with increasing frequency to help recent graduates and hospitalists establish a new concierge private practice. In other instances, the calls are from...
Bankable Projects for West African Healthcare Startups
Healthcare project entrepreneurs are often physicians with clinical knowledge but who lack the training and experience to present bankable projects and ideas in order to be taken seriously by investors, banks, financing agencies and the public sector. There is a worrying trend with many entrepreneurs on the continent – businesses that are trying to...