In my talk on Branding for Healthcare Providers, I offered this Branding e-Book. It is a workbook that will stimulate thoughts and ideas about how to begin the process of creating your healthcare brand. I hope you like it and find it useful. Please do comment on how it helped you and share with us...
Social Media Management for Physician Practices
Social media management can be a full-time job – at a minimum 10 or more hours every week. Most physicians can’t afford to spend 30 minutes per day to spend on social media participation. That’s where we come in. There are tools we use that enable uus to be efficient and effective. These professional tools...
Developing a Social Media Conduct Policy for the Medical and Dental Practice
Doctors, dentists, therapists and other professionals must establish a social media conduct policy for their employees to set reasonable expectations about what they can and cannot do as an ambassador of the brand. Many of my clients have asked me for a template or some guidelines to help them establish a social media conduct policy...