Affluent consumers have recovered from the recession, but their willingness to spend is reserved, according to a new report from Unity Marketing. For concierge physicians seeking to attract member subscribers to their programs, this message couldn’t be more timely or important. The new attitude towards wealth and spending seen from affluents will affect the...
4 Steps on the Path to Medical Device Startup
Medical device startup is driven by creativity and innovation. But without a large budget for in-house research and development (R&D), licensing or acquiring a new technology, many start-up companies lose market share to those with deep pockets. To avoid the bureaucracy of a large organization, the bootstrapping “skunkworks” style of innovation has become much more common...
Branding e-Book from Maria Todd | Workbook for healthcare providers
In my talk on Branding for Healthcare Providers, I offered this Branding e-Book. It is a workbook that will stimulate thoughts and ideas about how to begin the process of creating your healthcare brand. I hope you like it and find it useful. Please do comment on how it helped you and share with us...