Get the latest thinking about Healthcare Marketing, Branding, and Advertising from Maria Todd and other Mercury Advisory Group team members. Find updates, new research, best practices, and practical tips.
If you plan to send many emails to clients, the words listed below should be avoided at all costs, even if you’ve been white-listed by the receiver. One best practice is to keep your messages brief and engage the reader by getting them to click a link that transfers them to a page where...
It’s a sin to tell a lie, right? I’ve inspected so many hospitals where the hospital has not yet undergone its accreditation survey, but they believe that the “coming soon” announcement placed next to a JCI accreditation seal image is important to the market in order to give them credibility and prestige. What I’ve...
We surveyed clients and newsletter readers to learn which methods were the most effective to announce their concierge medicine transition, and create brand awareness. Of the 432 responses that we received, the breakout shows that a professionally coordinated approach was the most “popular”. Unfortunately, when we asked how many tracked their efforts and results...