Scott says that when you’re doing market research to plan a successful email marketing campaign, you have to research your target audience. He suggests that marketers should zero in on the following points: The pressing problems your market is currently experiencing The language your target market talks (slang, serious, humor, immature etc) The beliefs...
Measuring the ROI of JCI Accreditation for Medical Tourism Providers
Can you accurately measure the ROI of JCI Accreditation in medical tourism advertising and promotion? While JCI use to be exclusive, you would now place yourself among hundreds of competitors who have found that to attempt to use JCI’s logo to represent a medical tourism readiness and expect the accreditation to draw market share,...
What to do if your email campaigns get blacklisted
Some time ago, I started sending my email notices about seminars and workshops to clients, and even coworkers, only to find out that their internet service provider blacklisted my address. Sending out emails when you are blacklisted only exacerbates the problem further if you continue to attempt delivery to internet service providers (ISPs) that...