Doctors, dentists, therapists and other professionals must establish a social media conduct policy for their employees to set reasonable expectations about what they can and cannot do as an ambassador of the brand. Many of my clients have asked me for a template or some guidelines to help them establish a social media conduct policy...
Your Reputation in Social Media: Why it Matters
Your brand reputation plays a key role in the positivity aspect of social media (and in your revenue and reimbursement contracts) In 2011, researchers Kietzmann, McCarthy, et al, developed a logical framework to define the most essential parts of social media, synthesizing what they’d learned in studying dozens of other research projects on the subject....
How has Healthcare Marketing Changed for Physicians?
Via Email The first thing to understand about healthcare marketing today is that it’s all about shared experiences, not advertising what you sell and your accreditation status. Question: While I never studied healthcare marketing technique in medical school, it seems as though healthcare marketing for physicians has changed drastically in the past few years....