CEO and Founder Mercury Healthcare InternationalMany of our clients originally come to us with the misconception that social media marketing is free and simply involves posting content on Facebook, Twitter and Instagram. However, as social media continues to grow and develop in sophistication, they quickly learn the difference between amateur tactics and professional strategy and execution - especially...
Why People Dismiss Your Healthcare Brand
Using slang and jargon - Choose a communications style that makes sense for both your brand and your audience.Not having any personality on their accounts – When all you do is re-tweets or post auto-generated messages or inspirational quotes with no context, people get frustrated and leave. They want to engage or they don't want...
7 Inexpensive Ways to Establish Your Authority and Brand as a Physician
Healthcare providers everywhere struggle constantly with how to effectively establish their authority and brand with marketing, branding, advertising and public relations There are laws and regulations in effect that prohibit or at the very least restrict physician advertising. Few physicians realize that even where there is no specific proscription against physician advertising, there are rules...