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Getting Started in Medical Tourism: Your Marketing Plan
We receive emails almost every day from health tourism hospitals and surgeons: “I’ve launched my business (or practice, or spa, or developed a new health tourism product) and I need your help marketing it.” So, I ask, “What’s your plan? How much have you budgeted for it?” Plan? Budget? They’ve been so immersed in pouring heart and...
Population Health: Everything Old is New Again
My goodness, how the merry-go-round twirls! Back in the 1990s, if we didn’t manage population health, we did not manage capitation– at least not profitably! What’s different this time is that all the tools I’d wished we had then, we now have. In fact, we have a dizzying array of them! I believe that...