Once you have your concierge medical practice open and operating, it’s time to execute on your membership subscription sales strategy… er..um, you have one, right? If you’ve ever eaten at a fast food restaurant, and had the cashier suggest fries with your order or a super-sized upgrade, your cashier or order taker used a...
Two approaches to marketing exist. The traditional selling concept emphasizes selling existing products. The philosophy here is that if a product is not selling, more aggressive measures must be taken to sell it—e.g., cutting price, advertising more, or hiring more aggressive (and obnoxious) sales-people. That probably won’t work in concierge medicine and more than...
Social Marketing Performance Metrics and Campaign Results Overall, there’s a low satisfaction rate with social marketing campaign results for physicians and hospitals, especially in medical tourism and concierge medicine. Most of our clients mention that they’ve spent considerable budget on getting to know their target market and personas first, rather than “Howitzer” blast strategies....