Many healthcare providers in the USA have been burned by poorly written, poorly negotiated managed care contracts, nonspecific case rates, inadequate training or experience, and a lack of information about costs and the clinical knowledge of the cases.As a former surgical nurse and managed care contracting expert, I guess I've taken for granted the...
How to Create Market Desire for your Medical Tourism Product
Published in Medical Tourism Insights -- June 25th, 2014. Don't miss a single issue. Subscribe for free Good marketers don’t sell products, they create desire, and it is much easier to get someone to buy your health tourism product or service if they’re convinced they already want it! How do you create a desire for medical tourism? In my...
Growing Medical Tourism When the Industry is Stagnated
Today’s Musing Success and profits flow to health tourism organizations with uniquely valuable market propositions – regardless of their destination. This article was selected by the editor of International Medical Travel Journal and republished on July 15, 2014 I am writing this as I am stranded in New York at JFK airport...