Get the latest thinking about Concierge Medicine from Maria Todd and other Mercury Advisory Group team members. Find updates, new research, best practices, and helpful start up, membership development and retention and operational tips.
Once you have your concierge medical practice open and operating, it’s time to execute on your membership subscription sales strategy… er..um, you have one, right? If you’ve ever eaten at a fast food restaurant, and had the cashier suggest fries with your order or a super-sized upgrade, your cashier or order taker used a...
Social Marketing Performance Metrics and Campaign Results Overall, there’s a low satisfaction rate with social marketing campaign results for physicians and hospitals, especially in medical tourism and concierge medicine. Most of our clients mention that they’ve spent considerable budget on getting to know their target market and personas first, rather than “Howitzer” blast strategies....
As a consultant to hospitals and medical groups, ACOs, concierge medical practices, worksite health centers, ambulatory surgery centers and other healthcare organizations, we are often called upon to work on branding strategies and brand image development for client organizations. Your employees embody your brand. How they feel about the brand, how they respect its...